(First, I have to say that this isn’t about anything
specific, and it was probably written about a month before it was posted, but
I’m sure that there’s something going on somewhere that it might apply to. So
if you’re presently dealing with something like this it isn't about you, but it could be if you think it is.)
I will never cease to be amazed at the people who are on
various business forums who complain that they’re getting no business. When people
suggest things to them they respond with “oh, I don’t want to do that” kind of
answers, or even better, they get offended because someone has dared to tell
them what they might be doing wrong.
First, if you ask for advice, don’t be mad about the advice
that you get. Not everything will be applicable to your situation, but don’t
have a hissy fit when people tell you things that they think you should try
based on the information you’ve given them.
Second, if EVERYONE who answers a complaint that you have
says that it works different for them, you need to realize that the problem
might be you. Don’t tell them that they’re all ganging up on you and they’re
bullies. (I must add that “bully” has become the most overused word of the
year. Just because someone disagrees with you doesn’t mean they’re a bully, it
might just mean that you’re wrong.) If you close your mouth and open your ears
you might learn something.
Finally, don’t be afraid to admit that something you’ve
tried isn’t working, but also don’t be afraid to try different things.
Sometimes you have to take a risk, but getting stuck in your ways isn’t
necessarily a good thing. Just because you’ve run that ad in that magazine for
the last ten years doesn’t mean that it brings you any business. Review what
you’re doing occasionally and don’t be afraid to make changes. And remember
that just because something works for someone else doesn’t mean it will work
for you, and vice-versa.
You need to take the emotion out of it and be objective. If
it isn’t working for you then stop doing it and try something different. It
makes life easier when you’re not beating your head against a brick wall.
Kara Buntin owns A Cake To Remember LLC, custom wedding cakes in Richmond VA
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